Diesel clothing and accessories

Diesel is an innovative international lifestyle company, founded by Renzo Rosso in 1978. Headquartered in Breganze, Italy, the brand initially gained global recognition for its high-quality denim and 'alternative luxury' positioning. Over the decades, Diesel has expanded its product line to include footwear, leather goods, eyewear, and fragrances, often characterized by bold, provocative marketing campaigns and edgy designs.

While the brand's creative heart remains in Italy, manufacturing is distributed globally to maintain scale and efficiency. Production takes place in various countries including Italy, Tunisia, Romania, and several Asian nations, depending on the specific product line. Since 2002, Diesel has been the flagship brand of the OTB Group (Only The Brave), an international fashion group that also owns other prestigious labels like Maison Margiela, Marni, and Viktor & Rolf. The brand remains under the ultimate ownership of the Rosso family through the OTB holding company.