Singer Computer Sewing Machine Serenade 660L

Singer is one of the most iconic names in the history of sewing. Founded in 1851 by Isaac Merritt Singer in New York City, the brand became synonymous with the first practical domestic sewing machine. Over the decades, it pioneered innovations like the first electric sewing machine and later, computerized models like the Serenade 660L shown here.

Today, the Singer brand is no longer an independent American entity but is part of SVP Worldwide, a multinational corporation. This company also owns other major sewing brands such as Husqvarna Viking and PFAFF. SVP Worldwide is headquartered in Nashville, Tennessee, and its ultimate ownership is held by Platinum Equity, a global investment firm founded by Tom Gores.

While the brand's heritage is deeply rooted in the United States, modern manufacturing is conducted globally. Singer products are primarily manufactured in facilities across Asia, specifically in countries like China and Vietnam, to serve international markets including Europe and North America.