Nature Valley Crunchy Variety Pack Bars

Nature Valley is widely recognized as the brand that created the modern granola bar. Originally launched in 1973, it was developed to appeal to health-conscious consumers looking for convenient, whole-grain snacks. The brand has since expanded into a diverse range of products including protein bars, biscuits, and wafers, maintaining a focus on outdoor adventure and natural ingredients.

The brand is owned by General Mills, an American multinational manufacturer and marketer of branded consumer foods. While Nature Valley originated in the United States, its global popularity means that production occurs in multiple facilities across North America, Europe, and Asia to serve various regional markets efficiently. General Mills continues to manage the brand's global strategy and distribution from its headquarters in Minnesota.