CLIF Bar Crunchy Peanut Butter protein bar

CLIF Bar is a major brand in the energy and protein bar market, specifically recognized for its focus on wholesome, plant-based ingredients catering to athletes and active individuals. The 'Crunchy Peanut Butter' variety shown in the image is a flagship product designed to provide energy and protein for outdoor activities and busy lifestyles.

Founded in 1992 by Gary Erickson in Emeryville, California, the brand remained family- and employee-owned for three decades. The original inspiration came from a 175-mile bike ride where Erickson realized there was a need for a better-tasting energy bar.

In late 2022, CLIF Bar & Company was acquired by Mondelēz International, leading to its current status as part of one of the world's largest snack food conglomerates. While production occurs primarily in the United States at dedicated bakeries in Twin Falls, Idaho, and Indianapolis, Indiana, international distribution is managed via Mondelēz's global network.