Wrigley's Extra Professional White Citrus chewing gum

Wrigley's Extra is a globally recognized brand of sugar-free chewing gum, first introduced by the Wm. Wrigley Jr. Company in 1984. Developed in response to the growing consumer demand for sugar alternatives in the 1890s, Extra was the first sugar-free gum to gain massive commercial success without using saccharin, opting instead for aspartame and later various polyols. The 'Professional' line is specifically marketed for its dental health benefits, containing micro-granules to help reduce tooth discoloration and maintain oral hygiene on the go.

Originally an independent American icon headquartered in Chicago, the Wrigley company was acquired by Mars, Incorporated in 2008 for approximately $23 billion. This merger combined two of the world's most powerful confectionery portfolios under the Mars Wrigley banner. While the brand has its roots in the United States, its manufacturing footprint is truly global. For the European market, production is centered in several key facilities, notably in Biesheim, France—the largest chewing gum factory in the world—as well as locations in Germany and Poland. The ultimate ownership remains with Mars, Inc., a privately held American multinational renowned for its long-term strategic investments and massive global reach.