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Matas Striberne Citrus Bodycreme is a signature skincare product from Matas, Denmark's largest health and beauty retailer. The 'Striberne' (The Stripes) line is an iconic Danish brand originally launched in 1957, characterized by its distinctive striped packaging and focus on high-quality, everyday essentials.
The product is manufactured in Denmark, adhering to strict Nordic quality and safety standards. Matas emphasizes the use of effective ingredients like ceramides and Vitamin C to protect and firm the skin.
Originally founded in 1949 as a cooperative of independent materialists, Matas A/S evolved into a publicly listed company on Nasdaq Copenhagen in 2013. As of 2026, the company operates as Matas Group, having significantly expanded its footprint across the Nordics through the acquisition of the KICKS Group. Ownership is primarily held by institutional investors, including various Nordic pension funds.
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