Ms Molly's Digestive Biscuits

Ms Molly's is a value-tier 'Exclusively at Tesco' brand, launched as part of a strategic overhaul to replace many of Tesco's standard everyday value products with tertiary brands that have a more traditional, 'homely' feel. These biscuits are primarily manufactured in the United Kingdom to meet the high volume and low-cost requirements of the British retail market.

The brand is entirely owned by Tesco PLC, one of the world's largest retailers. While the specific third-party bakeries producing the biscuits can vary, the brand remains an integral part of Tesco's private-label portfolio. It was designed to compete with budget retailers by offering essential household staples like digestives, chocolate, and cakes at highly competitive price points under a consistent and friendly brand identity.