Eldorado Risotto

Eldorado Risotto is a staple food product featuring arborio or round-grain rice, specifically curated for the Scandinavian market. The brand, Eldorado, was originally established in Sweden in 1969 as the country's first discount private label brand, aimed at providing high-quality essentials at lower prices through high-volume purchasing.

While the brand itself is Swedish in origin, the rice for this specific product is typically sourced and produced in Italy, which is the heart of global risotto rice cultivation. In the Scandinavian market, particularly in Norway and Sweden, Eldorado is a prominent private label owned and managed by major retail groups.

In Sweden, the brand is owned by Axfood AB, while in Norway, it is distributed and marketed by Unil AS, which is a subsidiary of NorgesGruppen ASA. This dual-market presence makes it a well-recognized budget-friendly brand across Northern Europe, maintaining a reputation for reliability and value.