SVR Laboratoire Dermatologique Sun Secure Blur SPF50+

SVR Laboratoire Dermatologique is a prestigious French skincare brand specializing in high-performance dermo-cosmetic solutions. Founded in 1962 by Simone and Robert Véret, the brand began in a local pharmacy in Ault, France, where Simone developed effective formulas for her customers. The Sun Secure Blur SPF50+ is one of their flagship products, combining broad-spectrum sun protection with an optical blurring effect that serves as a cosmetic primer.

The brand has a strong heritage of manufacturing its products in France, maintaining rigorous quality controls and high concentrations of active ingredients suited for sensitive skin. Historically owned by the Véret family, the brand later transitioned through various investment groups. Following a period of ownership by the HLD investment group and Didier Tabary (who also revitalized Filorga), SVR was acquired in 2024 by the Kresk Group. Kresk is a French family-owned group specialized in premium cosmetics and investment, continuing the brand's legacy as a major player in the global pharmacy skincare market.