Nestlé Fitness Chocolate Cereal Bar

Nestlé Fitness is a global brand of breakfast cereals and cereal bars marketed towards health-conscious consumers. The brand was originally developed by Nestlé in Switzerland. Today, its products are manufactured in various locations worldwide to serve local markets; for the European market, production often occurs in countries like Poland.

The brand is part of a significant joint venture called Cereal Partners Worldwide (CPW), which was established in 1991 between Nestlé and General Mills. This partnership allows both companies to combine their expertise in the breakfast cereal category. Nestlé remains the ultimate owner and primary brand representative in most international markets outside of North America.