Normal Mints Strawberry Peach

Normal Mints are a private label product developed exclusively for the Danish retail chain Normal A/S. These sugar-free mints, specifically the Strawberry Peach flavor, are known for their distinctive red tin packaging featuring the brand's unique illustrative mascot. While the brand is Danish, the production is frequently outsourced to specialized confectionery manufacturers in the Netherlands to ensure high-quality standards suitable for European distribution.

Normal A/S, founded in Silkeborg, Denmark in 2013, has expanded rapidly across Europe, including Norway. The brand is under the ultimate ownership of Heartland A/S, the investment holding company belonging to Danish billionaire Anders Holch Povlsen. This structure reflects the chain's strategy of offering "normal" products at competitive prices through direct sourcing and private labeling.