De Ruijter Bosvruchten hagel

De Ruijter is an iconic Dutch brand with a heritage dating back to 1860, when it was founded by Cornelis Willem de Ruijter in Baarn, Netherlands. Originally starting as a small pastry shop, the company became world-famous for its bread toppings, particularly its fruit-flavored sprinkles known as 'vruchtenhagel'. The product shown is Bosvruchten hagel (Forest Fruit sprinkles), a staple of the Dutch breakfast table traditionally enjoyed on buttered bread or rusks.

While De Ruijter began as a family-owned business and earned a royal warrant (Koninklijk) in the Netherlands, it has undergone several ownership changes in the modern era. Today, the brand is owned by the American multinational food giant, The Kraft Heinz Company. Despite this international ownership, the products continue to be manufactured primarily in the Netherlands to maintain their authentic quality and cultural connection. The Kraft Heinz Company, headquartered in the United States, manages De Ruijter as part of its extensive global portfolio of food and beverage brands.