Tuborg Squash Sukkerfri soft drink

Tuborg Squash is a quintessential Danish orange soda that has been a staple of the country's beverage culture since its introduction in 1936. Known for its distinct flavor and its historical 'two-orange rule'—symbolizing the juice content equivalent to two oranges—it has maintained a strong cultural presence through decades of humorous advertising campaigns. The 'Sukkerfri' version provides the classic orange taste without added sugar, catering to health-conscious consumers.

The brand originated from the Tuborg Brewery, which was founded in 1873 in Hellerup, Denmark, by Philip Heyman, C.F. Tietgen, Gustav Brock, and Rudolph Puggaard. While Tuborg is globally famous for its beer, Squash remains its most iconic soft drink product within the Danish market. Today, the product is primarily manufactured in Denmark by Carlsberg Danmark A/S at their facility in Fredericia.

Ownership of the brand has been part of the Carlsberg Group since 1970, when Tuborg merged with United Breweries (De Forenede Bryggerier) and Carlsberg. As of 2026, the ultimate owner remains the Carlsberg Group, a Danish multinational company and one of the world's leading brewery groups, headquartered in Copenhagen.