Primia Yezz! Vitamin orange and lemon hard candy

Primia Yezz! Vitamin is a line of sugar-free hard candies filled with orange and lemon juice, enriched with Vitamin C. The brand Primia is a well-known private label (store brand) in Italy, established in 2001 to provide a high-quality alternative to national brands at a competitive price point.

Ownership of the brand lies with Agorà Network S.c. a r.l., an Italian large-scale distribution consortium founded by several independent regional retailers. The manufacturing of Primia products is typically outsourced to specialized Italian food producers that meet the consortium's strict quality and safety standards, ensuring the products maintain a strong local connection to Italian confectionery traditions.