Singer Simple sewing machine

The Singer brand is one of the most iconic names in the history of domestic appliances, pioneered by Isaac Merritt Singer in the mid-19th century. Originally founded in the United States, the brand revolutionized the garment industry and home life with the mass production of personal sewing machines.

Today, the brand is owned by SVP Worldwide, which represents a merger of global sewing giants. While the heritage remains American, manufacturing for the 'Simple' line and similar consumer models is distributed globally, with major production facilities situated in Vietnam, China, and Brazil to serve international markets. The ultimate ownership lies with Platinum Equity, a private equity firm that oversees the brand's strategic direction and global distribution.