Aunt Jackie's Curls & Coils Power Wash Intense Moisture Clarifying Shampoo

Aunt Jackie's Curls & Coils is a well-known hair care brand that specializes in products for naturally curly, coily, and wavy hair textures. The Power Wash Intense Moisture Clarifying Shampoo is part of their Grapeseed Style & Shine Recipes line, designed to remove impurities while maintaining hydration. The brand accounts for a significant portion of the multicultural hair care market.

Originally founded in the United States, the brand was developed by House of Cheatham, Inc., a company with a long history in the beauty industry dating back to the early 20th century. House of Cheatham was headquartered in Stone Mountain, Georgia, where much of the research and manufacturing for the brand took place.

In recent years, the brand transitioned under the umbrella of Strength of Nature, which was subsequently acquired by the FMCG global giant Godrej Consumer Products Limited (GCPL). Based in Mumbai, India, Godrej has expanded its portfolio to include various hair care brands focused on diverse hair types. Today, while the brand remains deeply rooted in its American origin and continues much of its production in the U.S. for domestic and international markets, it is centrally managed by Godrej's global infrastructure.