Lacura Body Deodorant Ultra Fresh

Lacura is a popular private label personal care brand developed specifically for the German supermarket giant Aldi. Originally launched in Germany to offer high-quality skincare and hygiene products at a competitive price point, the brand has since expanded globally to every market where Aldi operates, including Spain, the UK, the US, and Australia.

While the brand identity is owned by Aldi, the manufacturing of Lacura products is outsourced to various specialized third-party cosmetic and personal care laboratories. These production facilities are located primarily in Europe (particularly Germany and the UK) but can vary depending on the specific product line and regional supply chain needs. As a private label, Lacura remains under the ultimate ownership of the Aldi Group (split between Aldi Nord and Aldi Süd, depending on the country).