Crunchie milk chocolate bar

Crunchie is a classic British confectionery brand famous for its distinctive honeycomb (cinder toffee) center coated in smooth milk chocolate. It was first launched by J. S. Fry & Sons in 1929, a company that had previously merged with Cadbury.

Today, the brand is a core part of the Cadbury portfolio. While Cadbury remains a British icon, the ultimate ownership belongs to the American multinational snack food giant Mondelēz International, which acquired the parent company in 2010. Production occurs in several locations across Europe to serve global markets, particularly in the UK and Poland.