At Home Exclusive Scents of Nature Air Freshener

At Home Exclusive is a private label brand primarily associated with the European retail chain Action. The products under this brand, including the 'Scents of Nature' air freshener line, are designed to offer a balance of quality and affordability for household use. These products are often manufactured in Poland or other European locations to supply the extensive network of Action stores across the continent.

The brand is owned and distributed by Action, a fast-growing international non-food discount retailer based in the Netherlands. Since its founding, Action has expanded rapidly, and its private label brands like At Home Exclusive are central to its business model of providing essential household items at competitive prices. The ultimate ownership lies with the private equity firm 3i Group, which has held a majority stake in Action since 2011, overseeing its massive expansion across Europe.