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Bonora Fruit Action is a breakfast cereal product featuring crispy flakes made from whole wheat, oats, and rice, enriched with 8 vitamins and iron, and mixed with dried fruits. The brand is specifically tailored for the Greek market, focusing on healthy breakfast alternatives that combine high nutritional value with convenience.
The brand is owned and distributed by METRO S.A. (Greece), a major player in the Greek retail and wholesale sector. While the brand carries the Italian-sounding name 'Bonora,' it is a private label brand developed for the Greek consumer base. The production is typically handled by domestic facilities in Greece to ensure freshness and supply chain efficiency for the local My market and METRO Cash & Carry stores.
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