Spitz Cracked Pepper Sunflower Seeds

Spitz is a prominent brand of sunflower seeds that originated in Bow Island, Alberta, Canada. Founded in 1982 by Tom and Emmy Droog, the company transformed the traditional sunflower seed market by introducing flavored, fire-roasted varieties that gained significant popularity across North America.

Today, the brand is owned by PepsiCo, having been acquired through its Frito-Lay division in 2008. The manufacturing of Spitz products primarily takes place in Canada at their original facilities, as well as in various Frito-Lay production centers across the United States to meet regional demand. The seeds are known for their distinct seasoning and the iconic sunflower mascot wearing sunglasses featured on the packaging.