Migros M-Budget Iced Coffee

This product is part of the M-Budget line from Migros, Switzerland's largest retail company and one of the world's most successful cooperatives. The Migros Cooperative was founded in 1925 by Gottlieb Duttweiler in Zurich.

The M-Budget brand was introduced specifically as a low-cost, budget-friendly label to compete with discount retailers. Products under this brand are typically produced within Switzerland by Migros' own industrial subsidiaries (under the M-Industrie umbrella), ensuring high quality despite the lower price point. Migros is unique due to its vertical integration, meaning they own many of the factories that produce their private-label goods.