Kruidvat Private Label Product

Kruidvat is a prominent Dutch drugstore chain that operates extensively across the Netherlands and Belgium. The brand seen in the image represents their 'private label' range, which spans a wide variety of categories including health, beauty, and household products.

Originally founded in 1975 by the De Rijcke family in the Netherlands, the company significantly grew to become a market leader in the Benelux region. In 2002, the Kruidvat Group was acquired by the A.S. Watson Group, a massive international health and beauty retailer. Today, Kruidvat products are manufactured globally, with sources ranging from the Netherlands and Europe to Asia, depending on the specific product category. The brand is now part of a global portfolio owned by CK Hutchison Holdings, based in Hong Kong.