Rimmel London Scandaleyes Volume Flash Mascara

Rimmel London is a historic cosmetics powerhouse that traces its roots back to 1834 when Eugene Rimmel founded the brand in London, England. Initially known for pioneering non-toxic mascara and various hygiene products, it has grown into one of the world's most accessible and popular makeup brands, embodying the 'London Look' across global markets.

While the brand originated as a family-run perfumery, it transitioned through several ownerships, including a period under Unilever, before being acquired by Coty Inc. in 1996. Today, Rimmel remains a key portfolio brand for Coty, serving as a leader in the mass-market cosmetics segment. The manufacturing of its products, such as this Scandaleyes mascara, primarily occurs in the United Kingdom, though the brand utilizes a global supply chain to reach over 40 countries.