U Huile d'Olive Vierge Extra

U Extra Virgin Olive Oil is a private-label product offered by the French retailers' cooperative, Système U. The oil is cold-extracted to maintain its nutritional and organoleptic properties. As indicated on the label 'Union Européenne', the olives are sourced and processed within the European Union, typically involving blends from major producers like Spain, Italy, or Greece to ensure consistent quality and price.

The brand 'U' is the signature private label of Système U, a large cooperative of independent retailers based in Rungis, France. Founded as a purchasing group in the late 19th century, it has evolved into a major French retail force. Ownership remains with the cooperative's independent members, making it a purely French enterprise focused on domestic distribution with high standards for its generic product lines.