Esselunga Sanitary Pads (Assorbenti)

Esselunga private-label sanitary pads are a common feminine hygiene staple in Italy. These products, which range from 'ultra notte' (night ultra) to 'sottili' (slim) versions with wings, are part of the vast own-brand portfolio of Esselunga S.p.A., one of Italy's leading supermarket chains.

Historically, Esselunga was founded in 1957 by Bernardo Caprotti and was the first supermarket chain in Italy. While the company sources its private-label items from various industrial partners, the manufacturing for their hygiene products is primarily centered in Italy to ensure supply chain efficiency and quality control for the domestic market. The brand continues to be a family-owned Italian entity, operating as a distinct alternative to international retail conglomerates.