Frosch personal and home care products

Frosch is a globally recognized brand specializing in eco-friendly household cleaning and personal care products. Launched in 1986 by the German company Werner & Mertz, it was a pioneer in the market for sustainable cleaning solutions. The brand is well-known for its 'green frog' logo and its commitment to using plant-based ingredients and recyclable packaging materials.

Manufacturing primarily takes place in Germany, specifically at the company's headquarters and production facilities in Mainz. Werner & Mertz is frequently cited for its environmental leadership, operating a production site that meets high ecological standards, including EMAS certification. The brand continues to be owned and managed by the original family-owned company, maintaining a focus on circular economy principles and biodegradable formulas.