Maison 123 fashion apparel

Maison 123 is a French fashion brand that was originally founded in 1983 under the name '1.2.3'. Traditionally known for its high-quality Parisian style and ethical approach to women's apparel, it rebranded to its current name to emphasize its heritage and boutique feel.

While the brand is rooted in French design and creative direction, its manufacturing is distributed across multiple countries, including Tunisia, Morocco, and various Asian nations, depending on the textile specialization required. The brand has increasingly focused on sustainable sourcing and eco-friendly materials in recent years.

Maison 123 is a key brand within the ETAM Group, a major player in the international fashion and lingerie market. This ownership ensures that while Maison 123 maintains its unique identity, it benefits from the extensive global logistics and retail expertise of its parent company.