Cheerios Multigrain Cereal

Cheerios is one of the most recognizable breakfast cereal brands in the world, originally launched by General Mills in the United States in 1941. Known for its distinct O-shape, the brand has grown into a global household staple. In many international markets, including the UK and Europe, the brand is managed through a strategic partnership between General Mills and Nestlé.

Ownership of Cheerios depends on the geographic region. In North America, the brand is owned and operated by General Mills. Outside of North America, Cheerios is marketed by Cereal Partners Worldwide (CPW), a joint venture formed in 1991 between General Mills and the Swiss multinational Nestlé. This allows the product to leverage Nestlé's extensive global distribution network while maintaining the original brand identity. Manufacturing takes place in several regional hubs across Europe, the US, and Asia to serve local demand.