Rice UP! Organic Whole Grain Rice Cakes

Rice UP! is a popular health-conscious snack brand originating from Bulgaria. The brand focuses on producing gluten-free and organic snacks, primarily made from whole-grain brown rice. These specific rice cakes containing chia and quinoa are manufactured at the company's state-of-the-art facility in Bulgaria, which serves as a global hub for their distribution.

The brand is owned by the Bulgarian company Krunia LTD. Since its inception, the brand has expanded rapidly into international markets, including Denmark, where it is often found in health kiosks and major supermarkets. Krunia LTD manages the entire production cycle, from sourcing organic grains to the final packaging, ensuring high quality and adherence to organic standards.