De Ruijter Traktaties Chocoadehagel

De Ruijter is an iconic Dutch brand, synonymous with breakfast traditions in the Netherlands. Founded in 1860 by Cornelis Willem de Ruijter in Baarn, the company initially focused on 'muisjes' (anise seed sprinkles) and eventually became a Purveyor to the Royal Household. Today, their 'Traktaties' line, including several varieties of chocolate sprinkles or 'hagelslag,' remains a staple of Dutch breakfast culture.

While the brand maintains its deep Dutch heritage and production facilities within the Netherlands, its ownership has transitioned over the decades through various corporate mergers. It was acquired by CSM in 1990 and later became part of the HJ Heinz company in 2001. Following the massive merger between Kraft and Heinz, the brand is currently under the umbrella of The Kraft Heinz Company.

The global headquarters of The Kraft Heinz Company is located in Chicago and Pittsburgh in the United States. Despite being owned by an American multinational, De Ruijter continues to be managed as a premium local brand in the Benelux region, preserving its original recipes and cultural significance as a beloved Dutch treat for bread and sandwiches.