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Dr. Greve is a well-established Norwegian brand with a history dating back to 1890, when it was founded by Mathias Sigwardt Greve. Originally known for its signature pharmaceutical-grade soaps, the brand has evolved into a comprehensive personal care line catering to sensitive skin, intimate hygiene, and baby care. It is deeply rooted in the Nordic tradition of gentle, effective skincare.
Today, the brand is part of the Orkla Group's extensive portfolio. While it maintains its strong heritage as a Norwegian household name, manufacturing is conducted across various specialized facilities in Northern Europe and Norway to meet modern safety and distribution standards. The brand remains a market leader in the Nordic region for hypoallergenic and dermatologically tested products.
As of 2026, Dr. Greve continues to operate under Orkla Home & Personal Care. The ownership remains firmly with Orkla ASA, headquartered in Oslo, Norway. Orkla is one of the leading consumer goods companies in the Baltics and Nordics, ensuring that Dr. Greve benefits from regional expertise and high quality-control standards.
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