Prince (Lu) Chocolate Cream Biscuits

Prince is one of Europe's most iconic biscuit brands, instantly recognizable by its mascot, the 'Prince of de Villiers.' Originally launched in Belgium, the brand gained massive popularity under the LU (Lefèvre-Utile) label. It is best known for its sandwich-style biscuits consisting of two crunchy rounds with a smooth cocoa cream filling.

Today, Prince is a global powerhouse in the snack industry. While its roots are firmly planted in the French-Belgian biscuit tradition, it is now manufactured in numerous facilities across Europe and other regions to meet international demand. The brand has transitioned from its original French ownership to being a key part of one of the world's largest snack food conglomerates, ensuring its presence on supermarket shelves across the globe.

Ownership of Prince has shifted through several major mergers and acquisitions. After being part of the Danone Group for several years, the brand was acquired by Kraft Foods, which later spun off its snack division to create Mondelēz International. Mondelēz continues to manage the brand's production, marketing, and distribution globally.