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Vanderbilt in Red is a floral fragrance for women launched under the heritage brand of Gloria Vanderbilt. The brand was originally created by the American artist and socialite Gloria Vanderbilt in collaboration with perfumers to launch her signature scent in 1982. This specific flanker, 'in Red,' continues the brand's tradition of offering accessible luxury fragrances characterized by its iconic swan logo.
While the brand has its roots in American high society and is often associated with New York, the fragrances have long been manufactured in France to leverage the country's expertise in fine perfumery. Today, the brand is owned and managed by the French beauty conglomerate L'Oréal, which acquired the license to produce and distribute Vanderbilt fragrances in the early 2000s.
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