Aveda professional hair and skin care

Aveda was founded in 1978 by Horst Rechelbacher, an Austrian hairstylist who was inspired by the principles of Ayurveda. The brand was established in Minneapolis, Minnesota, and quickly became a pioneer in the 'green' beauty movement by using plant-based ingredients and emphasizing environmental sustainability in its manufacturing processes.

In 1997, the brand was acquired by The Estée Lauder Companies for $300 million. Under this ownership, Aveda has expanded its global footprint while maintaining its commitment to corporate social responsibility and botanical research. Today, Aveda operates a massive primary manufacturing facility in Blaine, Minnesota, which is powered by renewable energy, and its products are sold in specialized salons and retail stores worldwide.

The ultimate owner of Aveda is The Estée Lauder Companies Inc., based in New York City. The company continues to position Aveda as a premium professional beauty brand, focusing on holistic wellness and high-performance hair care solutions that align with modern consumer demands for ethical and natural business practices.