Matriket Färsk Svensk Mjölk

Matriket is a private label brand owned by the supermarket chain Lidl, specifically developed for the Swedish market. The brand focuses on products that are sourced or produced within Sweden, often carrying the 'Från Sverige' (From Sweden) label to guarantee origin and quality.

This specific product, Färsk Svensk Mjölk (Fresh Swedish Milk), is produced in Sweden through partnerships with local Swedish dairies that supply Lidl's logistics network. The brand was launched as part of Lidl's strategy to increase its assortment of Swedish-produced goods, pivoting from a pure discount model to a more local-focused grocery retailer in the Nordic region.

The ultimate owner is the Schwarz Group, a German multinational retail group that operates Lidl and Kaufland. Based in Neckarsulm, Baden-Württemberg, Germany, the Schwarz Group is one of the largest retailers in the world.