Real Techniques Makeup Brushes and Tools

Real Techniques is a world-renowned brand specializing in high-quality makeup brushes and cosmetic accessories. Founded in 2011 by sisters Samantha and Nicola Chapman—widely known as Pixiwoo on YouTube—the brand served to bridge the gap between professional-grade tools and affordable consumer prices. By leveraging digital platforms and educational content, Real Techniques quickly became a staple for makeup enthusiasts globally.

While the brand was originally developed in the United Kingdom, manufacturing is largely centered in China to maintain competitive pricing while utilizing advanced synthetic fiber technology. The brand emphasizes cruelty-free materials, specifically using UltraGlow synthetic bristles that mimic the performance of natural hair without the ethical concerns.

In 2017, the brand's parent company, Paris Presents Incorporated, was acquired by Yellow Wood Partners. Today, Real Techniques operates under the PPI Beauty umbrella, which is owned by Yellow Wood Partners. This ownership provides the brand with the capital and infrastructure to expand its global distribution while maintaining its focus on innovation and accessibility in the beauty tools market.