TEREA Russet for IQOS ILUMA

TEREA Russet is a specific blend of heated tobacco sticks designed exclusively for use with the IQOS ILUMA induction heating system. This product represents the latest generation of heat-not-burn technology, utilizing the Smartcore Induction System which eliminates the need for a heating blade within the device. The Russet variant is known for its intense and robust toasted tobacco flavor.

The TEREA brand is part of Philip Morris International's (PMI) initiative to transition toward smoke-free alternatives. While the brand concept and heating technology were developed by Philip Morris International, the sticks are manufactured in several high-tech facilities globally, including major plants in Italy, Romania, and Switzerland to serve various international markets.

Philip Morris International (PMI) is the ultimate owner of the brand. Originally a subsidiary of the Altria Group, PMI was spun off as an independent entity in 2008. Today, it is a leading international tobacco company headquartered in Stamford, Connecticut, USA, though its primary operations and management are centered in Lausanne, Switzerland. The company is heavily invested in "Risk-Reduced Products" as part of its long-term corporate strategy.