Softsoap Antibacterial Liquid Hand Soap

Softsoap is a pioneer in the liquid soap industry, having mass-marketed the first liquid hand soap with a pump dispenser. Originally created by the Minnetonka Corporation in Chaska, Minnesota, the brand revolutionized household hygiene in the late 1970s.

Today, Softsoap is manufactured extensively in the United States, notably at large-scale facilities like the one in Morristown, Tennessee, though it is distributed globally. The brand's ownership evolved when the Colgate-Palmolive Company acquired the product line from Minnetonka in 1987. As of 2024 and moving into 2025, Colgate-Palmolive remains the ultimate owner, maintaining Softsoap as a household staple across North America and beyond.