Bull's-Eye Smokey Chipotle Hot BBQ Sauce

Bull's-Eye BBQ Sauce is a classic American brand originally launched in 1985 by Ridg's Finer Foods, a subsidiary of IC Industries. Known for its bold and smokey flavour profiles, the brand quickly became a staple in the barbecue sauce market. Today, the brand is widely recognised for its association with authentic American barbecue culture.

Ownership of Bull's-Eye has shifted through major corporate mergers over the decades, moving from Kraft Foods to its current ultimate owner, Kraft Heinz. While the brand has deep American roots, it is distributed and manufactured globally to meet regional demands. In the United Kingdom and Europe, the brand is managed under the Kraft Heinz umbrella, maintaining the signature bold taste that the brand was founded on in the mid-1980s.