Gommes à mâcher sans sucres (Action brand Private Label chewing gum)

This product is a sugar-free chewing gum specifically manufactured for distribution in European discount markets. Based on the packaging, it is produced by Gumlink Confectionery Company A/S, a specialized manufacturer located in Vejle, Denmark. Gumlink is a renowned B2B manufacturer that supplies private-label products for major retailers.

The product is part of a private label range often found in Action stores. While the branding is specific to the retailer's sourcing strategy, the technical production and formulation reside with Gumlink, which is owned by the Bagger-Sørensen family, the original founders of the Stimorol brand before selling that piece to Cadbury. Today, Gumlink focuses on high-quality confectionery manufacturing and joint ventures.