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Frosch is a leading German brand specializing in eco-friendly household cleaning products. It was launched in 1986 by the parent company Werner & Mertz, which has been based in Mainz, Germany, since the mid-19th century.
The product is manufactured primarily in Germany at the company’s Mainz production site, which is noted for its high environmental standards. Frosch is recognized globally for pioneering sustainable cleaning solutions, utilizing plant-based ingredients and recycled plastic packaging. The brand remains under the ultimate ownership of the Werner & Mertz Group, a family-owned business that continues to emphasize ecological responsibility and industrial circular economy principles.
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