Johma Coleslaw Amerikaans Salade

Johma is a well-known brand in the Netherlands, famous for its wide variety of chilled salads and spreads. Founded in 1968 in Losser, Twente, the brand has built a strong reputation based on its regional heritage and high-quality ingredients. The 'Oet Twente' tagline on the packaging emphasizes its deep roots in the Twente region, where the primary production still takes place today.

Over the decades, the company has undergone several ownership changes. Today, Johma is part of the Signature Foods group, which is a major player in the European chilled food market. Signature Foods itself is owned by the investment firm Pamplona Capital Management. Despite these corporate changes, the brand maintains its local identity, producing the majority of its products within the Netherlands for the domestic and neighboring markets.