Purina Felix Elke Dag Feest cat food

Felix is a well-known European brand of cat food, primarily recognized for its playful tuxedo cat mascot and a wide variety of wet food options. The brand originated in the United Kingdom, where it was first produced by the Quaker Oats Company. Over the decades, it became a market leader in many European countries, including the Netherlands, where the packaging shown (Elke Dag Feest) is marketed.

Today, Felix is a flagship brand under the Purina umbrella. While the brand has British origins, its manufacturing footprint is expansive, with production facilities located across several European countries, including Hungary, Poland, and France, to serve different regional markets. This distributed manufacturing approach ensures freshness and efficiency throughout the supply chain.

The ultimate ownership of the brand lies with Nestlé, the Swiss multinational food and beverage conglomerate. Nestlé acquired the Purina brand through a merger with the Ralston Purina Company in 2001, forming Nestlé Purina PetCare. As of 2024 and looking forward, Nestlé continues to manage and distribute Felix as part of its global pet care portfolio, maintaining its position as one of the world's largest pet food manufacturers.