Dazzley Creamy Jordnötssmör

Dazzley is a private label brand primarily associated with the Swedish grocery retailer Dagab, which is a division of the Axfood group. This creamy peanut butter is part of their affordable pantry staples line.

While the brand is Swedish in its identity and retail placement, the peanuts used in the production are typically sourced globally, and the final product is often manufactured in the Netherlands, a major hub for European peanut butter production. The brand is managed and owned by Axfood AB, one of the leading food retail and wholesale companies in the Nordic region.