Innocent Tropical Juice & Other Fruits

Innocent Drinks was founded in London, United Kingdom, in 1999 by three friends who started selling smoothies at a music festival. The brand quickly became iconic for its quirky marketing, charitable initiatives (like the 'Big Knit'), and commitment to natural ingredients with no added sugar. While the brand carries a strong British identity, its products are now distributed across Europe.

Today, Innocent Drinks is a major international player in the beverage market. Significant manufacturing takes place in the Netherlands at their carbon-neutral facility known as 'The Blender,' as well as other sites across Europe to maintain freshness and local supply chains. Although it began as an independent startup, the brand is currently owned by a global beverage giant, ensuring its reach extends far beyond its original London roots.