Sensodyne Sensibilità & Smalto toothpaste

Sensodyne is a globally recognized brand of toothpaste and mouthwash specifically designed for sensitive teeth. It was first introduced by Block Drug, a Brooklyn-based company that specialized in dental products. The brand became a staple in the oral care industry due to its formulation containing potassium nitrate, which helps desensitize nerve endings in teeth.

In 2001, the pharmaceutical giant GlaxoSmithKline (GSK) acquired Block Drug, bringing Sensodyne into its consumer healthcare portfolio. In July 2022, GSK spun off its consumer healthcare division into a new independent company called Haleon. Haleon is now the ultimate owner of the brand, operating as a specialist consumer healthcare leader headquartered in the United Kingdom. Manufacturing occurs in various localized facilities worldwide to serve different markets efficiently.