Douwe Egberts Aroma Rood instant coffee

Douwe Egberts is a historic Dutch brand with roots dating back to 1753 in Joure, Netherlands. The Aroma Rood blend is their signature product, known for its balanced and round flavour profile. While the brand is deeply synonymous with Dutch coffee culture, its modern supply chain involves global sourcing and production. Douwe Egberts instant coffee is primarily manufactured in the Netherlands, though the conglomerate's extensive network allows for production in various international facilities to meet regional demand.

Today, the brand is owned by JDE Peet's, which was formed through the merger of D.E Master Blenders 1753 and the coffee division of Mondelez International. The company is controlled by JAB Holding Company, a major investment firm based in Luxembourg. JDE Peet's operates as a global leader in the coffee and tea industry, managing a vast portfolio of established premium brands across numerous continents.