Frudia Ultra UV Shield Sun Essence

Frudia Ultra UV Shield Sun Essence is a high-protection sunscreen featuring SPF50+ and PA++++, part of the extensive 'K-Beauty' (Korean Beauty) movement. The brand Frudia, a portmanteau of 'Fruit' and 'Dia' (meaning 'by' or 'through' in Greek), was launched in 2016 by the South Korean company Welcos. Its core philosophy revolves around 'Derived from Fruit,' utilizing a patented low-temperature extraction technology called R VITA W™ to preserve the antioxidants and nutrients of fruit extracts.

Since its inception, the brand has expanded globally, entering markets in the United States, Europe, and Asia. It is particularly known for its vegan-certified formulas and lightweight textures. The brand is entirely owned and manufactured by Welcos Co., Ltd. in South Korea, a company with over 30 years of history in the cosmetics industry, specializing in fruit-based skincare solutions.