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Rondeel eggs are a specialized premium egg product sold primarily in the Netherlands through Albert Heijn supermarkets. The brand is known for its unique 'Rondeel' housing system, which was developed in the late 2000s through a collaboration between the Vencomatic Group, Wageningen University, and the Dutch Animal Protection Service. This system emphasizes animal welfare, providing hens with areas that mimic their natural forest-edge habitat, allowing for behaviors like foraging and dust-bathing.
While the eggs are marketed under the Albert Heijn (AH) private label, the Rondeel brand and the underlying agricultural system are owned and managed by Rondeel B.V., a company closely associated with the Vencomatic Group. The production is entirely domestic, with various 'Rondelen' (round poultry houses) located across the Netherlands in places like Barneveld and Wintelre. The packaging is notably eco-friendly, made from biodegradable Paperfoam (potato starch and fiber), reflecting the brand's commitment to sustainability and its 'On the way to PlanetProof' certification.
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